The national economy has entered a downturn period, the development of the automobile industry has entered a new normal, from high-speed growth to micro-growth. Car market competition is more intense, whether vehicle or parts enterprises need to change strategy.

In order to understand the current situation of the automobile industry in Zhejiang Province, clarify the development ideas, put forward countermeasures and suggestions, and compile the Report on the Development of the Automobile and Parts Industry in Zhejiang Province in 2014, forecast the development prospects of the automobile industry in Zhejiang Province, publicize the automobile industry and the excellent production enterprises in Zhejiang Province, promote the automobile and parts industry and promote the development of the province. With the further development of the enterprise, Zhejiang Automobile Industry Association visited five enterprises in this issue, namely, Zhejiang Daide Longcui Automobile Co., Ltd., Zhejiang Yonglian Automobile Parts Co., Ltd., Zhongtai Holding Group, Zhejiang Yunnette Motor Co., Ltd., and Yongkang Skoluo Electrical Appliance Co., Ltd. for the two new areas of the current automobile industry. The development of RV and new energy vehicles has been focused on and investigated.

The development of RV was just then.

RV is a kind of movable and basic facilities of household goods, which can be divided into self-propelled RV, Trailer RV, RV tent and so on. With the rapid development of China's national economy and the advent of the era of national consumption, the prospect of domestic RV market is very broad.

According to relevant experts, the domestic RV market is growing rapidly. In 2012, the sales volume of domestic RV market is about 2,000 units, an increase of about 40% over the previous year. In 2013, the domestic RV market sales are about 5,000 units, an increase of about 150% over the previous year. In 2015, the domestic RV market is expected to reach about 15,000 units, with a market size of about 5 billion yuan.

Zhejiang Dai De Longcui Automobile Co., Ltd. is the largest RV manufacturer in Asia, with an annual capacity of 4000 RVs in China. The company has established the first domestic R&D center of RV, and introduced international R&D and production technology of RV to build high-quality RV with the lean production concept of passenger cars.

Dai Delong Cui takes "the world RV production base, the Chinese RV manufacturing capital" as its own responsibility, strives to build the world's largest and highest-grade RV production enterprises, so as to make Dai Delong Cui RV brand stronger and bigger, occupying a larger market share.

For the domestic market, in addition to the camp delivery model, the company is also taking a new sales model, such as five-star hotels, resort hotels and other cooperation, the hotel delivery of RV, to explore new markets RV.

Wang Hao, deputy general manager of Zhejiang Dai De Longcui Automobile Co., Ltd. said, "RV has entered a rapid development stage this year. Morning Motor, Yutong Bus, Jianghuai Automobile, Xiamen Jinlong, Su Jinlong, FAW, etc. have begun to set foot in the RV field. With the change of people's consumption habits, the continuous improvement of supporting facilities, and the support of relevant national policies, the RV market is expected to continue to maintain rapid growth in the future.

The rapid rise of new energy vehicles

In recent years, in order to cope with energy security issues, control environmental pollution and promote China's automobile industry by leaps and bounds, new energy vehicles have developed rapidly. In accordance with the plan of "made in China 2025", significant progress has been made in industrialization. By 2020, the annual sales of self-owned brand pure electric and plug-in new energy vehicles will exceed 1 million vehicles, accounting for more than 70% of the domestic market; by 2025, the annual sales of new energy vehicles will be 3 million vehicles in line with the international advanced level, accounting for more than 80% of the domestic market.

Supporting capacity has been significantly enhanced. By 2020, the key systems such as power batteries and driving motors will reach the international advanced level and occupy 80% of the domestic market. By 2025, the key systems such as power batteries and driving motors will be exported in batches.

Zhongtai New Energy Automobile Co., Ltd. is one of the earliest enterprises in China to industrialize new energy automobiles. It is mainly engaged in research and development, sales, automotive parts and components, design, development and technical services of electronic technology products. The company carries out research and innovation in the field of new energy, develops and industrializes the production of pure electric vehicles, with an annual production capacity of 20,000 vehicles.

At present, there are six models of Zhongtai new energy vehicles, which are 5008EV, M300EV, Zhongtai E20, V10EV, Yun 100, E200. New energy vehicles such as sesame E30, E200 and B15H PLUG-IN plug-in hybrid cars will be launched in the second half of the year.

At the same time, with the rapid development of new energy vehicles, Zhongtai vice president Madeleine said, "Zhongtai will increase the R&D productivity of new energy vehicles. This year's new energy sales target is 20,000 vehicles, the current new energy strategic plan is to develop hybrid vehicles and micro-electric vehicles mainly, after 2025, mainly pure electric, and ultimately achieve energy conservation and emission reduction of environmental protection effect.

The development of the new energy automobile industry not only depends on the vehicle enterprises, but also needs the excellent parts enterprises to lay a solid foundation. Zhejiang Younaite Motor Co., Ltd. has been engaged in the research and development of new energy automotive parts and components - drive motor system for electric vehicles for more than five years, and now has formed the industrialization ability.

The company has conducted technical exchanges and cooperation with Xi'an Micromotor Research Institute, Zhejiang University, Shanghai Tongji University, Hefei University of Technology and other scientific research institutions, and participated in the research and development of Wanxiang Group's key scientific research projects - electric vehicles. The company's products have formed 1KW ~ 132KW series products, suitable for small cars, intermediate cars, city buses and other different types of electric vehicle drive system requirements. The company has cooperated with Jianghuai Automobile, Volkswagen Automobile, Wanxiang Group, Chery Group, Chang'an Automobile, Dongfeng Automobile, Yutong Automobile and other automobile manufacturers.